Discover The New Korean Cosmetic Brand At Sephora

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

There is a new wave of Korean brands coming to our favorite beauty stores and there are those who still wonder why we are so fascinated by cosmetics that comes from South Korea.

In addition to the fact that they usually use natural ingredients that have been used in Asia for hundreds of years, the reputation that Korean women have for healthy, clean and luminous skin also contributes to the phenomenon. And, as a BBC News report confirmed, women in that country spend more than twice as much on beauty products as American women, while South Korean men spend the most on cosmetics in the world.

From the place where skin care is so important, he has just landed at Sephora Laneige, a brand of creams, mists, moisturizing masks and makeup that has been succeeding in Asia for more than 20 years and now we can get it in one click.

As with most Korean brands, two of Laneige's strengths are multipurpose cosmetics - moisturizers that are also sunscreen, color, anti-stain and minimize the appearance of pores - and the use of natural ingredients.

For example, one of its star products, the Sleeping Mask, in addition to ionized mineral water, contains a mixture of orange blossom, roses and sandalwood, which in addition to hydrating deeply has a relaxing aroma.

Another of its star products are the cushions, the makeup with a sponge applicator that have caused a sensation in the last year, but that in Korean cosmetics have been giving talk for a long time. Laneige BB Cushion foundation has a formulation with pine needles and mint water that absorbs excess oil, eliminates shine and also has SPF 50 sun protection. The brand confirms that the product is so popular that it is Sell one every 3.8 seconds.

Are you curious? The Laneige line is available online today at Sephora.com and from September in some stores in the chain.