Balmain Beyonce Collection In Coachella

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

We are in the era of collaborations both musical and in the field of fashion and beauty. Many celebrities have been encouraged to join popular brands to launch fashion collections or makeup lines that are very successful. That is why it has become customary for renowned artists to want to make a limited collection with one of their favorite brands. Jennifer Lopez recently joined Inglot to launch a makeup collection, Camila Cabello has just launched her first makeup line alongside L'Óreal while Kourtney Kardashian made a small clothing collection alongside Pretty Little Thing and Paris Hilton with Boohoo.

Now it was the turn of Beyoncé, who joined nothing more and nothing less than Balmain to create a clothing collection that will surely be heart-stopping based on the looks that the artist wore during her concert in Coachella.

“In eight years as the creative director of Balmain I have had many experiences and I know that many more will come. But I can safely say today that collaborating with Beyoncé on her looks for Coachella has been one of the most important experiences of my career,”said Oliver Rousteing in a press release. "Why? because it's Beyoncé."

The collection, which will debut in the brand's main store in Paris on July 13 and online on July 14, will feature two sweatshirts just like the ones the singer wore in Coachella and a T-shirt.

Best of all, the benefits of this collaboration will go to the United Negro College Fund, which promotes education among the African American community, a mission very close to the artist's heart.

“It is not so often that I have the opportunity to collaborate with someone I respect so much and from whom I can learn a lot. Our three months of meetings, rehearsals and countless calls gave a good result, "Rousteing confessed in the letter. "His presentation, his message and his music, together with the looks we created, created a unique image that I believe will last in the memory of an entire generation."