The long-awaited Balmain x H&M collection went on sale yesterday in select stores of the Swedish chain around the world and on h & m.com, unleashing a collective madness among the thousands of people who wanted to obtain at least one piece of the famous French brand.
There were many who queued for long hours in front of the stores waiting for the moment when they opened their doors to destroy what they found. The store's website was no exception collapsing within minutes of starting to sell the collection.
The pushes and the screams were the protagonists at the moment when the stores opened their doors, but that did not prevent the collection from disappearing from the stores in just a few minutes.
See below videos of the madness that did live in some of the stores.