Platform For Latin American Designers

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

In recent years, thanks to social networks and of course the incredible talent that many designers from our countries have, products made in Latin America have become very popular. However, we still don't see those fabulous creations on platforms like New York Fashion Week or other events of equal importance. It was the desire to see these Latino designs succeed in the United States that led journalist Andrea Chediak and television producer Karina Rosendo to create a unique platform that allows these artists to expose their talents to the rest of the world.

The project was baptized with the name of Stitch Lab and its mission is to publicize designer brands from Central and South America that create pieces with natural materials and that respect the environment. Through this project these firms will have the opportunity to acquire the notoriety they deserve.

“We realized a transformation that was taking place in the fashion industry where large firms wanted to work and be inspired by artisan cultures and hand-made work from our countries,” Chediak tells us about the project whose idea came up 2 years ago. From that moment on we began to study the market and see the possibility of offering help to these brands that do not have the means to expose themselves in the US media to achieve positioning their products abroad, making them the relationship between the designer and buyers at wholesale, presenting them to international media, stylists”.

Stitch Lab will hold its first event this Friday in the city of Miami where they will present the pieces of 20 designers from countries such as Colombia, the Dominican Republic, Mexico and Venezuela to the press, industry experts and influencers.

“Choosing 20 brands that are part of our incubator has been hard work and at the same time exciting. It has been a wonderful experience for us to speak with designers from all over Latin America and to be able to listen to their stories, their needs and their dreams,”says Rosendo. “The first thing we evaluate is the brand's design and aesthetics, as well as the artist's intention. Factors such as the sustainability of the materials used to make the garments, the type of clothing and the social commitment of these brands to their workers and the artisan community also come into play.”

Bravo for them!