Everyone knows that since its inception, Gucci became known for the distinctive stripes in blue and red, as well as green and red, which they have put on their bags, clothing and accessories for years. However, for Forever 21 the brand should not have the rights to use this design since the stripes are universal and therefore the famous store filed a lawsuit against the prestigious brand after they filled them with letters demanding that they no longer use this type of stripes on their pieces.
“All Gucci registrations have parallel stripes in blue, red, and blue, or in green, red, and green. A lot of clothes and accessories adorned with these stripes are sold by many other brands,”Forever 21 explains in a complaint filed last week. "Gucci should not claim that only Gucci has the right to use parallel stripes in blue, red, and blue, and green, red, and green."
The affordable store ensures that brands such as Louis Vuitton, Balenciaga, Tory Burch and J. Crew, among others, have also used this type of stripes and that it is not fair that Gucci asks that only they stop recreating this distinctive seal. And it seems that the brand has sent several letters claiming for the copy and insisting that they are only confusing consumers.
Forever 21 wants the court to take away Gucci's universal rights to the design, but Gucci is not ready to give up and says he will continue to work to protect his brand identity.
When Forever 21 filed the lawsuit last summer, a judge dismissed the allegations, citing that they had insufficient reason to request that the rights to the Italian brand be taken away. Now, the store has sued again with more allegations up its sleeve and Gucci has until early December to ask that the complaint be dismissed or to yield to Forever 21's request.