Every day there are more brands and companies that decide to make products that do not affect the environment and for which they do not have to use animal skin. For example, stores like H&M have a permanent clothing line made from recycled material, and American Eagle has just announced a collection that will be made the same way. Even designers like Stella McCartney, Calvin Klein and Tommy Hilfiger, who have long stopped using fur in their designs out of respect for animals.
Now it is the turn of the prestigious Gucci brand, which has adopted the rule of not manufacturing more pieces using skins starting with its spring / summer 2018 collection.
Aside from taking this step, Gucci will also join the Fur Free Alliance, as part of a long-term relationship with The Humane Society and LAV. Even the pieces with fur that they still have in their stores will be auctioned and all the money they collect will be donated to these organizations.
"Together creating a culture with purpose, taking responsibility and calling for respect, inclusiveness and empowerment, we want to create the necessary conditions for a progressive approach to sustainability," said Marco Bizzarri, President of the company.
One of the first changes will be carried out in the brand's famous loafers that are lined with leather, and which from now on will be made of synthetic leather, wool and other fabrics.