2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
Sustainable fashion is fashionable, it is a fact. And it is not that we say it, it is that more and more brands realize that making clothes in a more respectful way with the environment and with the people who manufacture it can be more than profitable. Do you want proof?
The Californian firm Everlane, known for its "ultra-transparent" policy of publishing all the manufacturing phases of its garments and the environmental impact they have, launched this past September 7 its first denim collection and has had a success that neither they expected.. All the models in the line are sold out in almost all sizes and, as confirmed by the brand, there are already 48,882 people on the waiting list to get a pair.
The most coveted pants come in 4 colors and three different cuts: high, medium and boyfriend. If you are wondering what makes them special and different from the rest, in addition to super-favorable cuts, high-quality Japanese fabric and an affordable price, they are absolutely ecological.
In the factory where these jeans are 98% of water is recycled - "the system of water recovery and filtration is so sophisticated that you can drink recycled water, literally, " she says its CEO, Michael Preysman - is they use renewable energy and the pants are air-dried.
In case you didn't know, jeans, one of the most basic items in our fashion diet, are also one of the most polluting. Everlane says that the denim industry is known for filtering toxins that are dangerous to our ecosystem.
“The factories take advantage of the insufficient regulations that exist and pour polluted water directly into the environment. It's disgusting.
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