Just one day after her 59th birthday, Madonna has announced that she will be releasing her own skincare line, MDNA, on September 26, three years after launching it exclusively in Japan.
“It is a line that I can use every day. Some things I use when I don't have makeup and I don't have concerts and others are especially good for when you have to apply makeup and be under the lights on stage. I have developed this line specifically for me, but it also feels universal. My children use it, my friends use it…,”says the queen of pop in the press release announcement.
The prices of the line are between 50 and 600 dollars for a rejuvenating pack that includes a clay mask and a device that makes their assets better penetrate and also helps to remove it. In addition, the rest of the line consists of a serum, a specific serum for the eye area, a rose mist and eye masks, among other products.
The singer has also confessed her trick to make the most of its benefits. "I put the eye masks in the freezer so they are cold as ice. I sleep on my stomach, so when I get up I have a super-swollen face. I wear them for a few minutes before getting out of bed […] they reduce inflammation.
The clay and thermal water, key ingredients in its line, are obtained in Montecatini, Italy, where the firm has its own natural springs.
In addition to this line that will land in the US in a month, the singer has also announced that she would like to expand the range of men's care products and in the future to "more color-connected products".