2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
Ralph Lauren's iconic fragrances have become a favorite with many and it's almost impossible to believe that almost a decade ago the company did not launch a feminine fragrance. Fortunately and to the approval of many, the brand has just launched the perfume Woman, for which they chose the talented actress Jessica Chastain as an image.
"As women we need to do things without having to apologize, we need to be very present now," the actress said in an interview. "I love the idea of putting 'woman' in a campaign because that really is empowerment. To put Woman to a fragrance, is to put power back to that word”.
The sensual photos of the campaign, in which Chastain appears in a black set of pants and jacket combined with a classic white shirt, were taken by photographer Steven Meisel and the television commercial by Philippe Le Sour.
The perfume, which is made up of tuberose extract and notes of wood, seeks to break the stereotypes associated with the word woman.
“Being a woman has always been something very powerful, although history has sometimes dictated otherwise. But I believe that a woman can be compassionate, tender and good, "said Chastain. "A woman can be all of that, but she also has to be pampered, ambitious, and in control."
The perfume is already on sale at Sephora.com for the price of $ 84.
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