No, we are not talking about sushi but about Washoku. Washoqué? It is a Japanese cooking technique halfway between tofu and philosophy that seeks to find a balance between the nutritional value of what you are going to put on the table and its aesthetic beauty.
If you reinterpret that theory from cosmetics, the result is Waso, Shiseido's new beauty line that targets younger skin and its most common problems: excess oil, dryness or enlarged pores.
"Less is not more, it's everything", says one of the campaign's slogans that refers to the simplicity of formulation and design of products such as its Clear Mega Hydrating Cream, whose star ingredient is carrot-rich in water and antioxidants that They help the skin look healthy - and it comes in an orange bottle, which in Japan symbolizes happiness and celebration.
Another very typical ingredient in Japanese cuisine that Shiseido has turned to is kikurae or white jelly mushroom. Although it may not sound very appetizing, the Japanese traditionally use it to keep their skin hydrated. It works like a sponge, absorbing and storing water for when your skin needs it.
For oily skin, the best asset proposed by this line is the loquat leaf, which has been used for literally centuries in Japan to balance the levels of fat in the skin. In addition to being formulated with this plant, its Color-smart Day Moisturizer moisturizer has SPF 30 and has a touch of color to improve the tone of your skin.