This article was originally published on People
Critics of the Kardashian-Jenner family love to say that these girls are only famous for being famous, but Kylie Jenner's multi-million dollar cosmetics emporium says otherwise. In just two years, the youngest in the family has turned what was once her most infamous attribute on her money machine, launching an online beauty company with tons of products that sell out instantly upon being put to use. the sale and that seems to only grow. As she herself revealed in a new interview for Fast Company, her business model has not succeeded by accident and is largely due to her prowess on social media.
Anyone familiar with the Kylie Cosmetics brand will instantly recognize those perfect rectangles that are painted on the skin to showcase the colors of their latest release. But the executive beauty director has something to confess about how she actually gets those perfect Snapchat moments.
"Everyone knows that when I launch a new product on Snapchat I will be gone for the next hour and a half," he says. “I'm running around my house looking for the perfect light and the perfect samples. My cleaning lady, I use her arm for my Snapchats. It has the best arm for samples. She's so nice and she sits with her arm ready and lets me do anything to her. I am very concerned with how my products look when people first see them.”
Many fans may feel betrayed to discover that the armful of color proofs they've been wanting doesn't belong to "King Kylie" (her Instagram username), but the teen CEO says the inspiration for creating her products is something very personal.
When asked why she wanted to pursue the makeup world, Kylie explained it simply. "I can't leave the house without a lipstick. Everyone was very interested in knowing what color it was, but nothing was perfect for me. Then I thought, "Why not make my own lip makeup kit with an eyeliner and a lipstick?"
The dynamic that follows with all her new creations follows a similar line of thought, as she says. "I'm always thinking about what I want and what I think people want. For example, the scent of lipsticks, I always knew I wanted something sweet. I was in the lab, they gave me 12 options and I chose my favorite. Then we did the percentage: do you want 50 or 75 percent aroma? Do you want it strong or soft? I have a long time. Then on Instagram, I'm on my Kylie Cosmetics account all day, choosing everything. It has to be perfect. " Almost as perfect as those samples she paints on the arm of her cleaning lady patient.