Now that the good weather arrives, the clothes become lighter and the transparencies invade our wardrobe. To wear them with style, it is important to wear underwear that is not transparent but sometimes it is difficult to find a tone that does not reveal us. Now there is no excuse.
Colombian Catalina Girald, creator of the lingerie brand Naja, kept the idea of creating skin-colored lingerie for all shades in her mind after seeing the performance of gymnast Gaby Douglas at the 2012 Olympics, in which the American wore a nude bandage that did not match her skin tone, and now she has launched her “Nude for all” collection. "I didn't want our nudes to be for black or Latina girls, or any other specific ethnic group," Girald told People in Spanish. "We are a rainbow and simply, each one comes in a different shade of nude."
To get the different colors, the businesswoman purchased all existing foundation shades and she and her team reduced them to 23. “We made panties in those 23 colors and put ads on Craigslist and on our social media sites looking for women who would like to try them on. do a color test. Those who matched the most women would be the uqe fabricamos. We finish with 5. Then we add one for very pale women and another for very dark women.”
In the campaign, which also has the presence of one of the most famous investors in the firm, actress Gina Rodríguez, real women appear instead of models. "The campaign is 'Nude For All' (nude for all) if we had used models, it would be 'Nude for some'. Many of us do not have perfect bodies and the campaign is dedicated to the real woman. Real colors on real bodies. We also tell the stories of the women who star in it, you can know who they are. So it's about them, not about a mythical winged creature that doesn't even exist in real life.”
These women include a software engineer from a Silicon Valley company, a dancer from one of the country's leading ballet companies, and a Harvard student. Each of these women represents the brand and its community of smart, brave and sexy women. “It's cool because all the models look amazing, but they are not what society tells us is perfect. Most of us can identify with one of the women in the campaign and say 'My body looks like that girl's and looks good on her. That must mean I look good on myself too! '”
The “NudeFor All” campaign has been led by Madonna Badger of the Badger & Winters agency, who launched #WomenNotObjects earlier this year and is committed to curbing the objectification of women in sanitation. The collection, which is already available on the brand's website, includes sizes from XS to XXL and bra sizes from 32 to 40 with cups from A to DDD, all models in seven different shades of nude.
Naja's garments are made in an ethical and sustainable way. Through the Underwear for Hope program, the company offers sewing courses to disadvantaged women in Colombia and then employs them and gives them the opportunity to progress.