2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
Now that the long-awaited graduations or proms are approaching in the United States, the Alice + Olivia brand wants to help low-income young people by giving them a dress for that important night through its Buy a Dress, Give a Dream campaign.
The company teamed up with New York nonprofits, Big Brothers, Big Sisters - which is charged with helping youth reach their potential with the help of mentors; and Prep for Prep - which provides African American, Asian, and Latino students with scholarships for their studies - to donate dresses to young people who yearn to attend the popular graduation night and do not have the resources to do so.
Until May 17 for each dress sold in the brand's stores and at aliceandolivia.com, a suit will be donated to a young woman who needs it.
After this promotion, Alice + Olivia will hold an event where the selected young women will have the opportunity to try on dresses and take home the one they like best.
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