2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
For the first time, the cosmetics firm L'Oréal Paris goes beyond aesthetics during the sponsorship of a red carpet.
Studies show that 3 out of 4 women agree that powerful and motivating language inspires them to achieve their goals. That's why during the Golden Globes, the beauty brand will launch its “Worth Saying” campaign, designed to promote a more cultural dialogue, instead of the more superficial, regular conversations on the red carpet.
The campaign is inspired by the iconic brand motto “Because You're Worth It” and the belief that we all have something valuable to say, which is why it wants to encourage women to share what they it really matters to them, what is worth expressing.
The campaign also includes online ads and videos featuring inspiring words from famous brand ambassadors, such as Eva Longoria, Blake Lively, Julianne Moore, and Génesis Rodríguez.
All women are invited to join the conversation by tagging @LorealParisUSA on Twitter and using the hashtag #WorthSaying on the night of the Golden Globes, next Sunday, January 10, 8-11pm EST. L'Oréal Paris will select and share on its social networks those that it considers most interesting.
What words are valuable to you?
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