2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
She is the new 'it' girl in fashion, and one of the most beautiful faces in Hollywood. That is why we are not surprised that Lupita Nyong'o has been chosen as the new Lancôme ambassador.
"Talented and dedicated, faithful to her African beauty, in addition to showing great curiosity and an open mind in the decisions she has made in her career, Lupita represents the essence of the Lancôme woman," says Françoise Lehmann in a statement. General Manager of Lancôme Internacional. "An impressively beautiful and intelligent woman, who lives her life serenely but in her own way, Lupita has a special kind of aura that is both illuminating and profound."
The Oscar winner joins the list of famous faces that have represented this brand, such as Julia Roberts, Penelope Cruz, Lily Collins, Kate Winslet and Daria Werbowy.
"I am truly honored to join the Lancôme house, a brand with a prestigious history that has always enchanted me," says the 12 Years A Slave star. "I am particularly proud to represent her unique vision of women and her idea that beauty should not be imposed but an expression of women's own freedom to be herself."
For his part, Xavier Vey, President of Lancôme USA, adds: “The authentic beauty, both interior and exterior, that Lupita possesses, her exquisite grace and self-confidence represent the modern woman of today. Having Lupita as an ambassador for Lancôme will help support our mission in the US market, which is to reach every woman […] she is elegant and has an indisputable shine.”
Lupita will appear in the Lancôme summer campaign, which was photographed by renowned photographers Mert Alas and Marcus Piggott.
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Since it was announced that Lupita Nyong'o would be the image of the Lancôme summer campaign, there was no doubt that "The most beautiful woman" in People magazine would dazzle in any advertisement. The result is even higher than expected.