2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
What is your poison? Dior rejuvenates one of its legendary perfumes, Poison, with the launch of Poison Girl, a fresher and more modern eau de cologne, which it presented with a big party in New York and which is aimed at a millennial audience.
In the campaign, a "princess of the night" endorses the dance floor lost among the wild rhythms of music. A club for those who like parties, music and laughing. A band of free, tempting and sensual women. For this reason, the French firm transformed the Up & Down room of the Big Apple into the Poison Club, where luxury guests such as the model Bella Hadid and her brother Anwar attended.
"It is a suggestive composition that retains tenderness and charm, but also has notes that leave a mark, that make a striking entry into the scene," said the creator of the perfume Françoise Demachy. "It feels hot and cold at the same time."
In fact, the fragrance developed around this hot / cold duality. The citrus notes leave an impression of fruity freshness, a presence that is noticeable in the perfect environment to break the ice. Afterwards, a powerful floral heart, sensual notes of Rosa de Grasse with a velvety sensation wrapped in vanilla notes.
Camille Rowe
In the commercial, directed by So Me, the model Camille Rowe, image of the perfume, dances to the rhythm of the New York night, drawing everyone's attention. Its beauty is multiplied to infinity thanks to social networks. Brodinski's song “Nobody Rules The Streets” sounds and accompanies this seductive, urban and nightly “Poison girl”.
The fragrance is now available in two different sizes at macys.com
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