Jennifer López's New Perfume

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

The Bronx diva is on everyone's lips after it was confirmed that she will be in charge of animating the halftime of the next Superbowl with Shakira and after paralyzing half the world parading on the Versace catwalk with the mythical “Jungle” dress who wore 20 years ago at the Grammys. Today Jennifer López is back in the news for the launch of a perfume that she presented yesterday in New York and of which she has given us all the details in person.

The perfume is called Promise and it is the 25th fragrance launched by the Bronx, can you believe it?

"Everything I do is inspired by what I truly love," he said in the presentation for which he set up a pop-up store in Manhattan in which there was even a representation of the number 6 train he used when he was still "Jenny form the block" and which gave the title to his first album.

Sexy and warm, the fragrance mixes floral notes with Italian mandarin, red berries, pear, jasmine, honeysuckle, sandalwood, cashmere wood and a touch of amber.

The singer explained during the presentation to the media that the name of the perfume was inspired by something that businessman Warren Buffet told her. "She once told me that a brand is a promise, and that really resonated with me," she recalled. "When you create something new it is a promise, a promise that you are going to share something of quality, something that is going to make you feel better, more sexy, beautiful."

The perfume will be on sale at Ulta beginning September 28 in various sizes, for $ 45 and $ 65.