The First Advertising Video For Beyoncé's New Collection

2024 Author: Steven Freeman | [email protected]. Last modified: 2024-01-12 00:28

Beyoncé launched the first advertising campaign for her anticipated line in collaboration with Topshop.

In this first video from the Ivy Park line, the name of the singer's collection with the British store, she appears alongside other models showing some of the exquisite workout clothes.

“I got up in the morning and my dad came to knock on my door, and he told me it was time to go running. I remember that I wanted to stop but forced myself to continue, "says Beyoncé in the video where she appears exercising, dancing, swimming and with her daughter Ivy. "I thought about my dreams, I thought about the sacrifices my parents made for me. There are still things I'm afraid of. When I have to get past those things, I still go back to that park. Before I go on stage, I go to that park. When I was going to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where's your park?"

The long-awaited collection will be available at Topshop stores and on Topshop.com, at Nordstrom stores and its website and at Zalando.com from April 14.