Meet The Dominican Make-up Brand Luna Magic

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

From soap operas to Celia Cruz's unforgettable beauty looks, Dominican sisters Mabel and Shaira Frías take inspiration from Latin-style icons to create their Luna Magic collection, a super colorful and cheerful makeup line that you are going to want to try.

After realizing that despite being heavy consumers and makeup lovers, Latinas are not sufficiently represented in the beauty industry, this duo of sisters decided in 2018 to change the rules of the game.

“Figures like Zoë Saldaña, Joan Smalls, Amara La Negra and Cardi B are women that the beauty world did not see as typical Latinas ten years ago, but for them [we can] shout to the four winds: 'We are Latinas too! '”, Reflects Shaira.

As they explain themselves, with a fresh and colorful image, and a language in English and Spanish, they seek to connect with the empowered Latina and multiply her self-esteem.

“The one who fights for her dreams and is not left regardless of the circumstances. The woman who, although she is tired of taking care of the home and working, spends a little time for her, turns on the music and begins to put on makeup to feel good, to feel flirtatious and to feel like a woman,”says the businesswoman. This collection is only the beginning.

“We believe that Latinas worldwide are not being represented enough in the beauty world and that is why we are here. On the big screen, girl, in beauty campaigns and in the artistic medium in general, you can count Latina women who are brand faces,”they lament. “I think we Latinas have waited too long for the beauty world to take us into account. We are no longer going to sit back and wait for others to take us into account, […] we come to break barriers and to stay”.