Luna Magic, New Makeup Collection For Latinas

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Latin music has conquered the hearts not only of people who grew up with the culture, but also of people around the world. Especially in recent years, artists such as Cardi B, Bad Bunny, J Balvin and Becky G, among others, have made the energetic and joyous rhythms that characterize it have a global reach and appreciation in popular culture never seen before.

As well as music, beauty is also a very Latin cultural expression that is tied to it and that we admire in our homes from an early age. This is the case of the Dominican sisters Mabel Frias and Shaira Pinto who took these two elements to create an inclusive makeup line that represented the elaborate style of Latin women.

Luna Magic was born exactly like this, from the Caribbean musical and cultural inspiration with which the Frias sisters grew up in their home in Washington Heights in New York. "It was extremely important to us to create a makeup and beauty line that celebrated music and beauty with a Latin beat," said Frias.

This new line of affordable prices debuted with the Uno Collection that includes two liquid lipsticks (they break down each skin type, which was important for them when creating the formulas. It was time that the world of beauty did not It will only celebrate our culture, but it will also show people who see themselves as us, Latinas of different shades, from different backgrounds,…”said Pinto.

Despite the short time the brand has been on the market, they have already caught the attention of Cardi B makeup artist Erika La 'Pearl, who used her eye shadow and palette for the makeup look that the singer wore for the Beauty With, held in New York. Taking women who have excelled in the reggaeton genre as inspiration, this achievement fell like a ring on the finger for the sisters.

"If we do not go out with the hair, with the lips, with the nails and with the purse, we are nobody," Mabel described about the style of women in which the collection has been inspired. In addition, the tones of the collection carry names that define Latin culture as "Salud, Dinero y Amor", the words they heard when their grandmother sat them down to see Walter Mercado and "Reggaeton, Salsa y Banda", the genres of music with whom they grew up.

There is no doubt that with Pinto's experience as an expert in cosmetology and that of Frias in a brand strategy, we will see how this dynamic duo of sisters conquers the industry one bright color at a time.