Missguided's Controversial Bikini

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Last week, British fast fashion brand Missguided stunned everyone by selling a tiny black bikini for the astonishing price of a pound, roughly to advocates of the anti-throw-away movement. The controversy is served.

"When clothing costs less than a coffee, it encourages us to buy more things than we need, without stopping to consider whether we will value these garments in the long run," they denounce from the Fashion Revolution platform. According to this sustainable fashion organization, the volume of production and consumption has more than doubled in the last 15 years. According to the MIT study they have cited in their networks, it is estimated that 150 billion garments are produced annually in the world and in the United Kingdom alone they throw away around 350,000 tonnes of clothing each year.

"[The price of] $ 1.26 sends a dangerous message about the value we place on clothing, the speed at which we consume it, and the disregard for the well-being and life of people who work so hard to make our clothes”, They conclude from the NGO.

On its website, the bikini appears again exhausted and, in a message that describes the garment, the brand says that the bikini has been launched to celebrate ten years paving women to look and feel good without spending money.

And you, what do you think of the controversy?