Did you know that millions of sharks die every year to make cosmetic products? As you read it. The squalene that is extracted from your liver is a very precious material in cosmetics, although fortunately more and more brands use vegetable squalene, which can be obtained from fruits such as olives. Within days of World Ocean Day, Lush, the company famous for its natural and unpackaged soaps and cosmetics, has launched a campaign to raise awareness of this extreme situation that is endangering one of the world's most endangered species. important to the ecosystem of our oceans.
To do this, Lush will relaunch its famous Shark Fin Soap soap and allocate 100 percent of sales to the Rob Stewart Sharkwater Foundation, which is dedicated to educating and raising awareness of the plight of sharks. The soap costs from Thursday June 6 at 7 am in the morning and while supplies last.
"Sharks are a starting point for a broader conversation about protecting the oceans," explains Carleen Pickard, spokesperson for Lush's ethical campaigns. "We are in a situation of global climate crisis and sharks play a very important role in the health of the oceans and the planet. With this campaign and the work of the Rob Stewart Sharkwater Foundation, we want to educate the public on the decisions they can make to make our oceans terribly sad.”