2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
The networks are on fire with the latest advertising campaign of the fashion chain Missguided and this time it is not a criticism. On the contrary, Instagram and Twitter users can not stop sharing and celebrating the series of photos and videos that the brand has titled Make your Mark (leave your mark), in which a group of very varied women in underwear appears.
The novelty of the theme is that they are shown naturally, without digital retouching that conceals or erases their cellulite or stretch marks, or reduces arms and thighs to half their actual size.
"I love my butt, I'm not going to fool you […] Self-love attracts beauty", explains one of the protagonists of the campaign, Felicity Hayward, in one of the videos that are already posted on Instagram and YouTube. “We go through as many things as women, with our bodies, our mental health. We are incredible creatures.”
"Female empowerment is being able to look at another queen and see all the positive attributes she has," says another model, Netsai Tinaresse Dandajena.
Despite the fact that there is still a lot of work to do and stereotypes to break down, in the last year and thanks to campaigns and initiatives like this, much progress has been made in promoting a more real image of beauty and it is worth celebrating and continuing on that line. Don't you think?
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