Hailey Baldwin And Taylor Hill, Faces Of L'Oréal

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Models Hailey Baldwin and Taylor Hill are the new faces of L'Oréal Professionnel, the branch of the beauty firm dedicated to professionals in the industry that is used in hairdressing salons. Two social media stars who will act as representatives and ambassadors for the brand's main launches in 2017.

“We are delighted to welcome Hailey Baldwin and Taylor Hill into the L'Oréal Professionnel family. They embody the new generation of women who are addicted to fashion and are superconnected, women who express their personality through the color of their hair, their hairstyles, exactly as with makeup, said L'Oréal International General Director Professionnel, Marion Brunet.

At just 20 years old, Alec Baldwin's niece has 8 million followers on Instagram and has appeared on the cover of famous fashion publications like Love or Tatler. It is also the image of the clothing firm Guess. An authentic selfie professional who likes to play with her hair as if it were just another accessory.

Baldwin will be in charge of modeling the “It looks” created by L'Oréal stylist Vanessa Bruno, focused on hair color trends, with the 24 new shades of the INOA tint. "It's amazing how a new hair color can change everything," Hailey said in a statement. “I feel like it even affects my mood. I feel like a new Hailey!”

It will also be the face of the 2017 PRO FIBER campaign, the long-lasting restorative treatment that is available in L'Oréal Professionel salons.

On the other hand, the model Taylor Hill, famous for being a Victoria's Secret angel in addition to working in the campaigns of famous brands such as H&M or Forever 21 and parading on the catwalks of Giorgio Armani and Dolce & Gabbana, has more than 6.9 million followers on Instagram.

"I am extremely proud to be an ambassador for L'Oréal Professionel," said the model. “Hair is a very important aspect of my job, so I need to take good care of it. With [these products] I know that my hair will always look beautiful, shiny and healthy as if I had just left the salon.”

Taylor will be the face of the relaunch of the legendary Série Expert hair care line and the Marijel Color Correction campaign, a coloring service inspired by makeup techniques and the needs of women who aspire to correct color, roots, shine or highlighting the natural color of your hair like a makeup artist improves skin tone.