For the first time the Aerie brand uses a plus size girl to be the image of its new campaign.
The star of the new campaign is the model Barbie Ferreira, who in the photos appears without retouching and in the video of the commercial she appears in a bikini showing her curves with great pride.
"Not being retouched in the images is something that is really important to me," says Ferreira in an behind-the-scenes video of the commercial. “Knowing this is how I look without any perception of what my body should look like. The world needs more women who are strong."
Since launching its Aerie Real campaign in 2014, the brand has stood out for displaying untouched photos of girls with different body types.
Last summer actress Emma Roberts starred in the line's underwear campaign and also appeared in untouched images.