Supermodels have ceased to be those women with heart-stopping bodies and distant attitudes, icons of youth and goddesses of the parades of the great fashion designers in the 90s, to become young children who have legions of fans with whom they share so much what it happens on the catwalk as well as off it.
Now, more important than the number of parades or covers they star, is the number of followers they accumulate on their social networks and thus, mannequins such as Cara Delevingne, Kendall Jenner, Karlie Kloss, Joan Smalls or Gigi Hadid, see their cache increase by how many followers they have.
Kendall Jenner in the Estée Lauder campaign.
"What comes quickly, quickly goes," warned Naomi Campbell after closing the La Perla fashion show last week in Paris. “I am 44 years old, not 20 like these girls. Participating on a catwalk is an honor.”
The British, who a day later was the star of Jean Paul Gaultier's haute couture show, will host the Fashion for Relief show, which opens London Fashion Week and also appears in the Empire (Fox) series.
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Many brands continue to use established models to give a glamor touch to their campaigns and the ebony goddess is not the only one who is still active; Linda Evangelista, famous for not getting out of bed for less than $ 10,000 at the peak of her career, starred in Moschino's winter campaign. And the fireproof Kate Moss continues to spruce up magazine covers - even without photosop - and is the image of big firms, like Burberry.
Cara Delevingne and Kate Moss for Burberry.
Precisely the British house has chosen to unite the best of both worlds, and if to present his latest perfume he photographed Moss and Cara Delevingne together, in the spring campaign we can see Naomi Campbell with Jourdan Dunn, who is 20 years younger than her.
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Naomi Campbell and Jordan Dunn in the Burberry Spring Campaign.
"I think the girls of my generation had to earn respect and climb many steps to achieve our achievements," Campbell said on the Meredith Vieira Show (nbc). “Sometimes I feel like… 'My goodness, we have worked so hard and continue to do so. And it works that way for them. '”
Who do you think has more merit, supermodels or instagirls?