Alex Rodríguez Beer President

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

It is not the home runs, nor the world fame that Alex Rodríguez enjoyed while playing for the New York Yankees that would make his father proud today, according to the former player, but his most recent investment in Dominican beer Presidente. The businessman is now co-owner and president in the United States of the brand that belongs to one of the largest alcoholic beverage companies worldwide, Anheuser-Busch InBev.

Although all the details of the agreement have not been revealed, the player assured that this new adventure goes beyond a simple business for him since he has an emotional bond with the Dominican brand.

“Presidente is one of the most prestigious brands in the entire country [Dominican Republic]. It is what PepsiCo means to America. It is synonymous with our country, synonymous with our flag. Unfortunately, my father is not here to see it, but I think he would be more proud of this society than of my home runs,”Rodríguez told Forbes magazine.

Rodríguez confessed that he is excited about this new challenge since beer has a special place in his heart because it connects him to his roots. So, he added, he didn't have to think twice about partnering with the gigantic brand.

"I don't see this as an investment or a market opportunity. I see it as a way to tell a story and show off one of the best brands, "he said.

According to published reports, for the moment the owners of the brand will focus on making it grow on the east coast of the United States - where the Dominican community prevails in cities like New York and Miami - and their intention is that it reach the entire country. once the next baseball season starts.

"I am working with a brand that is very special to me," Rodríguez confessed on his social networks. "There are no hours to help create your future."

In the end, what goes better with a ball game? A good beer. Congratulations Mr. President!