2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
Just six days from the expected delivery of the Latin Grammys, the Latin Recording Academy announced that it will launch a collection inspired by currently nominated artists such as Bad Bunny, Greeicy, Christian Nodal and Sebastián Yatra.
To celebrate the 20th anniversary of the Latin GRAMMY® Awards, The Latin Recording Academy® has partnered with Footaction to bring out a limited edition collection of commemorative shirts with select designs by renowned casual wear designer Guillermo Andrade.
"It is a great pleasure to present these limited edition designs in collaboration with Footaction, these four talented artists and designer Guillermo Andrade to celebrate a unique event in history such as the 20th anniversary of the Latin GRAMMY Awards," he said. Gabriel Abaroa Jr., President / CEO of The Latin Recording Academy. "This collection continues our mission to enhance Latin music worldwide and is also proof of what the Latino community in the United States can achieve when we work together."
The collection will be sold exclusively online during the week of the Latin GRAMMY® Delivery, from Monday, November 11 to Friday, November 15. From the sale of each t-shirt, Latino nations in the United States.
The commemorative collection was produced thanks to the Latin Mission of Recording and Footaction's common mission of self-expression through music, as well as the creative vision of Guillermo Andrade, a renowned casual clothing designer. Andrade, who proudly represents his Latino roots in his designs, has a large following among Latino artists and is the ideal person for this collaboration.
Andrade was commissioned to spearhead the group's creative process and produce designs that reflect the style of the artists; The artists then supplemented the designs with personal touches. In addition to artist-specific shirts, the commemorative collection includes two shirts featuring the iconic Latin GRAMMY statuette.
This commemorative collection is part of Footaction's No 1 Way brand platform, which draws inspiration from the next generation of creators who move culture forward. Through original campaigns, social media activations, and opportunities to interact, No 1 Way celebrates individuality and promotes diverse pathways to success while creating opportunities for music, art, and design creators to tell their story.
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