H&M And Stranger Things Collection

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

It seems that H & M's creative minds are constantly looking for ways to attract younger or more fashionable customers to their stores. And this time they have found inspiration on the TV screen …

If yesterday we anticipated the news that the Swedish giant will debut a collaboration with the Parisian couture firm Giambattista Valli, today we have learned that the low cost chain of stores is going to launch a collection inspired by Stranger Things, a cultural phenomenon and a of the most successful fictions on the most international television platform.

A whole ode to summer, to the pool and, how could it be otherwise, to the 80s, the decade in which the show is set.

As you can see in the video, the references to the series don't just stay on the clothes. In fact, the protagonist of the advertising campaign that the company has launched is one of the new characters that appear in the second season, the actor Dacre Montgomery, who plays the bad boy of the institute, Billy Hargrove.

The line consists of 13 pieces for the beach and the pool, among which you can find sunglasses, shorts, swimsuits, shirts and a minijumpsuit, all of marked eighties inspiration and with prices that range between $ 12.99 and $ 17.99.

The fast fashion chain has taken advantage of the expectation that the return to the small screen of the series is generating, which will debut its third season on July 4. We can not wait!