2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
The H&M chain of stores is in trouble and all because of a bad decision. It turns out that they released a commercial where a black boy is seen wearing a sweatshirt that says, The Cutest Monkey in the Jungle and this has caused a tremendous stir on social networks. Many users branded the action as racist and demanded that the photo be removed immediately.
One user wrote, “We are going to boycott H&M. Who's with me? In what universe do they live that it seems good to demonstrate their racism in such a way. I demand that this be removed. This child is beautiful and should be treated as such. " While another user posted, “All black people should boycott H&M. They knew exactly what they were doing with this stupid sweatshirt and put it on a black boy. Parents are also to blame."
The controversy rose so high that the company decided to remove the photo from its website as well as the piece. He also sent a statement apologizing.
“We know that many people have been offended by this image. We who work at H&M agree to your complaints. We are deeply saddened that this photo was taken and we regret what the shirt says, "the company said in the statement. “Therefore we not only removed the photo from our pages but also the piece. It is obvious that our routine has not been respected. We will investigate why this happened to prevent this type of error from happening again.”
However, that was not enough for the singer The Weeknd, who last year starred in one of the store's campaigns and is also one of his collaborators. The singer announced on networks that he will no longer work with the brand.
“Me desperté esta mañana asombrado y desconcertado con esta foto”, escribió el artista junto a la foto de la discordia que publicó en Twitter. “Estoy profundamente ofendido y no trabajaré más con la compañía”.
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