Campaign With A Lesbian Couple

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

The fashion world continues to take steps towards inclusiveness. This time, the clothing brand Reformation has launched its first autumn collection of wedding dresses and for the first time the campaign is starring a young couple of women. It is about Erika Linder and Heather Kemesky, models and partners in real life.

The campaign images show the models in wedding dresses with a simple cut but with feminine details walking through the field at sunset. They are also seen in very romantic moments like holding hands and about to kiss.

“It turns out that eternal love and weddings are things that happen all year long, so we've put together a collection of fall weddings. As if that wasn't romantic enough, we also got our favorite couple, Heather and Erika, to pose with the dresses,”the brand shared on their Instagram account.

The collection includes various dresses ranging from the most elegant to the most casual for the not so traditional weddings. Also, as part of this, there are the models for the bridesmaids and guests in colors such as gray, navy blue, red and even floral prints.

The American sustainable fashion brand is not silent when it comes to controversial issues. Recently, she published an ad with a model breastfeeding her baby, which was applauded by several users on social networks.

Although it is the first time that Reformation includes a homosexual couple in its campaigns, several firms such as & Other Stories, Calvin Klein, H&M and Tiffany & Co. have already touched on this topic in their past collections and are ahead of them.