Victoria's Secret Will Sell Swimsuits Again

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

In these times where many stores have had to close their doors due to the large losses they have been experiencing in recent years thanks to the popular online shopping that has become. Popular store chains like Sears and Kmart have been disappearing and many others are in the process. That is why the companies that still have salvation are applying all kinds of strategies just as Victoria's Secret is doing, who have been affected by the constant changes and decided to return to old tactics.

It turns out that the company will be reselling swimwear starting in spring 2019, almost three years after they stopped offering it to customers to focus on underwear. However, this strategy did not work for them, since in the last three years they have only seen losses.

And is that many customers complain about the high prices of Victoria's Secret underwear and have looked for other cheaper alternatives. What has greatly affected the brand. Of course, the popular company does not plan to adjust prices, much less lower the quality of its parts, rather they look for other ways to attract customers. Selling swimwear again is one of them.

Victoria's Secret has already started selling UGG merchandise and is also planning to sell sunglasses.

Next year a new president will also come to the company. His name is John Mehas, former president of brands such as Tory Burch and Club Monaco.

Do you like the idea of the brand selling swimwear again?