Selena Gomez Joins Puma

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Selena Gómez continues to devastate, not only on social networks where she is the most followed artist - but also in the world of fashion. Thanks to her style, charisma and freshness, designers are dying to dress her and brands like Coach have made her her ambassador, even inviting her to design a collection of bags. Now Puma also wants a little bit of the artist and that's why he listed her as his new ambassador. The best of all? With this new adventure, the young singer joins her boyfriend The Weeknd, who since August has already worked with the prestigious sports brand.

"The talented and queen of Instagram Selena Gomez joins the family," Puma wrote on her Instagram page along with a photo of Gomez. While for her part the artist herself uploaded another image to her social networks and said, "officially part of the family."

In the first campaign, Gómez appears promoting the new brand sneakers called Phenom in supercool and sensual photos. Thanks to her talent, the company also wants the young woman to collaborate with some pieces, as her boyfriend already did, and even direct some campaigns.

"When it comes to fashion, I think it has become something else where streetstyle and couture fashion come together," the singer told Vogue magazine. "It's really a really nice thing because now I see the girls feeling sexy in clothes that aren't necessarily just exercise, but clothes that they can exercise with and then put on a flirty pair of shoes and go for a walk."

Now it only remains to wait if the singers join to participate in one of the brand's campaigns. That would be great, wouldn't it?