Giselle Blondet Joins AARP To Call Beauty Brand

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

With the boom in social networks and the new generation of girls, who according to studies are consuming everything that is offered to them, most beauty brands have made adjustments to serve this new wave and in that attempt to monopolize the The attention of the youngest has left women of more adulthood, especially Latinas 50 and older, marginalized. That is something that Giselle Blondet, who is already 55, has experienced first-hand. That is why the beloved presenter joined the efforts that AARP is making so that this does not continue to happen. And is that this non-profit entity, which is responsible for helping people over 50 years to enjoy better health and financial stability, did a study that shows the marginalization that Latinas over 50 are experiencing,who actually spend much more on beauty products than Anglo-Saxons of the same age.

We spoke to Blondet, who told us a little more about this study and how she feels about it.

Giselle tell us a little about your experience with AARP

I applaud this AARP study: Latinos and Beauty as We Age: A Cultural Reflection. I absolutely join your efforts to create a new image of aging in advertising, marketing and media so that beauty and personal appearance brands are encouraged to be more inclusive in their product and advertising offering.

The company has just published a study it did in which it found that Hispanics over 50 feel forgotten by beauty brands, what do you think about it?

Latinos over the age of 50 spend an average of $ 46 a month on beauty and personal care products, almost double the $ 25 a month spent by the general population over the age of 50. Despite spending nearly $ 7 billion on Annual Sales in the US 69% of Hispanics over 50 say they feel that the beauty and personal appearance industry treats our age as secondary. And it is truly sad, since although we have strong purchasing power, we are not a priority for brands and this is reflected in their advertising campaigns and product offerings.

S iendo you a woman over 50, do you feel that way? Do you think that brands do not make or promote products for women your age?

I'm 55 and what (jokes), I feel that brands and the media tend to display images based on old-fashioned stereotypes that do not reflect today's 50+. They show lonely people, who are not active or aware of trends, and the figures show otherwise.

What do you think brands are doing wrong?

Not realizing the commercial value that we Hispanics over 50 have. Advertising agencies and industry leaders in beauty and personal appearance should take note. According to the AARP study, Hispanics over 50 are more supportive of brands that reflect people their age in advertising, with 84% saying they would buy brands that show people their age in their advertising. What does it cost for brands to be more inclusive and reflect us in a real and current way?

How do you think this can be changed?

All Hispanics over 50 play a crucial part in showing the new face of aging, celebrating each year of life with pleasure and joy and without allowing ourselves to fall into the stereotypes with which they represent us. We can combat this contradiction, taking care of our health, staying active and spending time to carry out those activities that we are passionate about.

Now that you know that women over 50 feel forgotten when it comes to product advertising, would you like to create a line for them?

I am working on several projects, and as a businesswoman I have my clothing line, I have just launched my jewelry line, a collection of baby clothes and soon collars and pet clothes. In fact, this week I just did the photo shoot of my new clothing collection and invited women who follow me on my networks to pose as models and they are women of all ages, of all sizes, real women.