Why You Shouldn't Throw Away Your Old Bras

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Did you know that in North America alone we throw away 10.5 million tons of clothing that ends up in landfills every year? It is the equivalent of 30 times the weight of the Empire State Building. Crazy right? If this fact published by the non-profit organization Fashion Revolution makes your hair stand on end, read our guide to understand what sustainable fashion is and learn how you can join the slow fashion movement with very simple gestures and available to anyone.

One of the problems of the sector at an environmental level is that the majority of brands use more and more synthetic materials that are made from petroleum derivatives, such as polyester, nylon or spandex and these can take between 20 and 200 years to decompose once they end up in the trash. That is why it is very important that you understand that clothing is not garbage, even if it is stained or in poor condition, and you should never throw it away with the rest of your household waste. There are alternatives such as the containers from Helpsy or Wereable Collections, or initiatives that are born from the fashion brands themselves, such as Harper Wilde.

"Most charities don't accept heavily-used bras as a donation," the underwear brand explains of its new recycling initiative that opens on January 17 in collaboration with the For Days brand to prevent tons of bras from running out. every year in the landfill.

Starting tomorrow, each bra or piece of underwear they sell will be accompanied by a return package in which you can put an old bra and send it to the brand, which will take care of recycling it. How? "Everything they send us is classified, sterilized and decomposed to make new threads that are used to make new clothes from existing materials", explain from Harper Wilde A closed cycle!