The popularity of Kate Spade's handbags seems not to have helped the brand stay afloat. Luckily Coach Inc. came to the rescue before the company, renowned for its colorful and modern designs, went bankrupt.
Kate Spade, popular with millennials, had been seeking to sell the company since last December due to market demands, where they competed with countless brands of equal accessibility.
"[This purchase] allows us to go after other types of clients," the executive director of Coach explained in an interview.
It was its popularity among young people not only in the United States but also in Europe and Asia, which motivated Coach Inc to pay a few years.
To the displeasure of many customers, the new owners of the popular brand will reduce the specials, as well as the distribution of the merchandise to give it more prestige.
Apart from limiting the offerings, the strategy will also focus on expanding the brand in Europe and Asia.
While the changes happen, take advantage of the specials that Katespade.com still has.