The Immigrant Beauty Campaign That Will Move You

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Did you know that since 2018 around 2,600 children have been separated from their families in the process of immigrating to the US? This unfortunate fact that the Lush soap brand has shared is one of the reasons that led them to create the Freedom of Movement campaign, with which they seek to draw attention to "the inhuman nature of the US immigration system and ask for equality, unity, dignity, security and freedom for all those who migrate to North America without exception, "they explain in a statement.

Through this campaign in which they have collaborated with organizations such as United We Dream, Community Change and Mijente, the company aims to achieve the limited edition soap bar that they have christened "My house is your house", which has been available since 2 March by Armando Ibañez, film director from Acapulco, Mexico, who has directed a short documentary for Lush that delves into what it really means to live as undocumented in the US in 2020. "Freedom for All: Undocumented in the United States" seeks put a human face on the word "immigrant" and thus show how important it is to guarantee safety to undocumented people.

If you want more information about the campaign and this topic that touches us so closely, you can find all the details on its website: lushusa.com/freetomove