Did you know that quinoa is becoming the fashionable beauty ingredient? In Colombia they are aware of the benefits that this grain has brought to health for hundreds of years and now Zue beauty, a new Colombian beauty brand that we have just discovered and that you can already find in the Whole Foods cosmetic area, has become its main ingredient and absolute protagonist of its entire line for skin care.
As they explain to us from the brand, quinoa is ideal for skin care because it contains 9 amino acids, among them lysine, a determining protein when it comes to helping our body produce collagen. Its daily facial moisturizer is rich in this protein and also contains green tea, known for its detoxifying properties.
But without a doubt the best thing about Zue's proposal, which for the indigenous tribes of South America means “the origin of life”, is the importance they give to the farmers they work with to collect and treat the organic quinoa that all their products.
The brand collaborates with more than 120 families from the Paez tribe, in the Cauca region, who in addition to receiving training and the necessary tools to grow this quinoa, contribute to preserving the biodiversity of the area.
In addition, when you buy a cosmetic from Zue you can enter its website and choose what percentage of your purchase goes to the social or environmental cause that worries you the most, from reforesting a nature reserve, contributing to children's schools or shelters for abandoned animals in Colombia.