MAC takes its advertising campaigns very seriously, and therefore strives to choose the artists who will be part of them. But they are even more demanding when it comes to selecting the person who represents one of their most important campaigns of the year, Viva Glam and this year the chosen one was the singer Sia. Although the artist does not necessarily show her makeup completely in her presentations due to the striking blonde wig that covers most of her face. But what really cannot be denied is that the singer loves to highlight her lips with a deep red color.
That is why Sia was the right person to be the campaign ambassador with the launch of a new matte lipstick in black packaging with her name inscribed.
As usual, 100 percent of the profits from the sale of this lipstick will go to the MAC Aids foundation, which helps people affected by this disease to have a better quality of life, in addition to helping them get a job, clothing and food, among other things.
In the past, stars such as Ariana Grande, Rihanna, Ricky Martin, Nicki Minaj and Christina Aguilera, among others, have lent their image to be part of this important brand campaign.