Dior Launches Its Most Expensive Serum So Far

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

What price would you put on the promise of eternal youth? Next September, Dior launches its most luxurious skincare product yet. It is a trio of super exclusive serums, designed to work together for three weeks, which will be available for every phase. A gel mask that activates the active ingredients of the serum must be applied for 10 minutes. In the first week, the complexion of your face is reset, in the second phase it renews your skin, and in the third, it perfects it.

Why is it such an expensive product? The answer lies in its elaboration. To create such a unique formula, Dior scientists extracted the active ingredients from the company's signature garden roses in Granville, France, at the height of their bloom, when the molecular power of flowers is three times more potent than any other moment.

Therefore, the roses must be collected within one hour of reaching that state. The process requires extreme precision and speed to guarantee the quality of the extracts. Consequently, only small amounts of the serum can be produced, making it one of the most exclusive beauty regimes in the world.

Over time, the combination of serums repairs the visible and invisible signs of aging, improves expression lines, and makes your skin firmer and more radiant.

For those interested, the Dior Prestige trio La Cure will be available in Dior stores and dior.com in September.