Beauty products with organic ingredients are increasingly popular and although they tend to be inexpensive, the picture seems to be changing. Starting next week, and continuing its tradition of creating ecologically responsible collections in both fashion and beauty, Swedish giant H&M will launch the Conscious Beauty line of sustainable products for skin, body and hair.
The new line, whose products come in recyclable packaging as modern as the clothing trends that have made the store popular, is Ecocert certified and includes lip balms, face masks, aluminum-free deodorants, and a selection of products for the body with aromatherapy fragrances.
H&M Conscious Beauty Collection.
"We already offer ecologically conscious options through our clothing line, so it is natural for us to offer the same in our beauty collection," says H&M concept creator Sara Wallander. “Our goal is always to develop products at the highest level and in a responsible way in terms of materials and production. We are very proud to be able to offer organic beauty to our clients.”
The nearly 30 products, which will range from $ 7 to $ 13, will continue to be unveiled throughout March on the occasion of the launch of the Conscious Exclusive clothing collection, inspired by works of art from the Paris Museum of Decorative Arts, on 7 of April.