Buying makeup is one of the best pleasures in life for most women. Arriving at the store and being able to try on the products, play with the colors and even learn a few tips, gives them a feeling of indescribable happiness and satisfaction. This is why stores like Sephora and Ulta have become so popular. And there is nothing better than trying before buying, right? That is why the satisfaction of buying beauty products in the pharmacy is not great because we can not treat anything and we must buy only because of the recommendations. Luckily for CoverGirl lovers, that story changed.
It turns out that the brand has just opened an incredible store in the heart of Time Square, in New York, where you not only have the opportunity to try everything that CoverGirl offers, but you will also find products that you will not be able to get anywhere else.
The store has two levels and is full of perfect places to take photos. It is an experience to walk through the corridors of the establishment that also has a cabin where you can make a video for your social networks and an area with perfect lights to take all the selfies you want. You can also customize your makeup bag.
With the opening of this store, the brand also launched a collection of sportswear and accessories such as makeup bags, water bottles and umbrellas, among other things.
Without a doubt, one of the coolest facilities in the place is an interactive mirror that allows you to try the shadow palettes and lipsticks without touching the products. Here you can see what some of the color combinations that the brand offers will look like.
The store address is 719 7th ave. New York, NY 10036. It is right on the corner of 48th Street.