Beyoncé's Clothing Brand

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

When she launched her Ivy Park sportswear line at Topshop, Beyoncé broke all records, but now the singer has decided to buy 100 percent of the shares of her brand and withdraw it from the shelves of the British chain following the accusations of racism and sexual harassment that Topshop President Sir Phillip Green has received.

This is not the first time that their brand has been the subject of controversy, as several media outlets have published news about the dubious conditions in which seamstresses and seamstresses who make garments work in countries like Sri Lanka. Although on other occasions the singer has denied these accusations, this time she has decided to act forcefully, fully regaining control of her brand.

In a statement published in the financial newspaper Financial Times, it is confirmed that Beyoncé's company, Parkwood, has bought the remaining 50 percent of the shares that belonged to Topshop since the brand was launched in 2016.

Although it is very possible that the negotiations on this agreement began before the accusations against Green came to light last October, there is no doubt that they have had an effect on the decision since the singer's signature has empowered the women and inclusiveness its flag and brand image.

In her latest campaigns, Beyoncé's firm has opted to give prominence to strong women who are deeply involved in the “Me Too” movement, such as transgender actress Laverne Cox.