For the past two decades, the Estée Lauder Companies' Breast Cancer Awarenes (BCA) campaign has struggled to raise awareness about breast cancer. This year with the motto “Let's defeat breast cancer, together we are stronger”, they want to celebrate the demonstrations, large or small, that each person makes to raise awareness about the disease.
Starting in October, the month of raising awareness about breast cancer, through the initiative "Every action counts, what will you do?", The campaign seeks to encourage people from all over the world to share on the BCAcampaign.com page, on Instagram or Twitter, with the hashtag #BCAstrenght, a photo, message or video showing how they are collaborating with the cause.
VIDEO: Estee Lauder's first video in Spanish to support the fight against breast cancer.
"At Estée Lauder companies we believe that each person can play a role in helping to beat breast cancer through unique and impactful actions," Fabrizio Freda, CEO of Estée Lauder Companies Inc. said in a statement. "I am very proud of our Collective achievements around the world, as we continue to advance global education and medical research for breast health through the BCA Campaign.”
Courtesy of Estée Lauder Companies Inc.
For each action shared on that site or on social media from October 1 to February 4, 2016, when World Cancer Day is celebrated, the corporation will donate to Estías Lauder, including brands such as Aveda, Bobbi Brown, Clinique, GlamGlow, La Mer, MAC, among others, started the Breast Cancer Awarenes campaign with the creation of the pink ribbon, which became the universal symbol for breast health. Since then, the corporation has raised more than n among women around the world.