See Why The New Real Madrid Shirt Is Good For The Environment

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Before starting the new football season, Real Madrid made a pattern in its agenda to present its new kit, which may be the most innovative to date. And is that the third shirt that the Spanish team will wear this new season is made from recycled plastics collected from the ocean.

The color is inspired by the coral of the marine coral, one of the living things most affected by climate change, as reported by Adidas and Parley for the Oceans, those responsible for the new kit.

"Real Madrid has the power to intensify our message, share it with its massive international audience and make it real with its decisions and actions," said Parley For The Oceans founder Cyrill Gutsch. "The message is urgent. It refers to the huge problem of marine plastic pollution. It questions the material itself and defines plastic as the prime example of a toxic substance that we cannot afford any more. […] That is why we propose a materials revolution”.

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The shirt has been available since August 6 and the players premiered it on the court last Tuesday in a match against Roma.

This is an increasingly common technique and there are already other large companies such as Oysho, the Zara group's lingerie chain, H&M, G Star Raw, which were one of the pioneers, or Stella McCartney, have also joined the fashion to take advantage of waste for the manufacture of clothing.