Modelo Revolutionizes Networks With This Campaign

2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15

Just a few weeks ago we told you about the tremendous controversy that had arisen after the online fashion platform Revolve put up a sweatshirt with the message “Being fat is not pretty, it is an excuse” that he had to quickly withdraw from the market and Today the debate around large sizes is back in the news, but this time for something positive.

Both in the media and on social media, the new campaign of the Universal Standard brand starring La'Shaunae Steward, which has just announced the launch of a clothing line with sizes from 00 -44. Immediately after publishing the first images, the comments on the image have multiplied by thousands. See what most people think.

“I started crying when I saw this photo because I have a body type very similar to Lushawnay's [model]. I have never seen a brand wear a model of my size. This is the beginning of something great and I am grateful,”wrote a fan of the proposal.

The campaign model, who is a recognized activist for diversity in fashion, La'Shaunae Steward, has also left a message on her networks. “I am a model that people constantly ignore or a curvy model who is not conventionally attractive or who is not 'fat where you have to be' […] This angle shows each part of me that people told me it had to be Smaller so they would accept me”, he explains on his networks. "This is the most powerful photo I've ever seen and I couldn't be prouder."

For their part, the founders of the brand tell from their website that they decided to start their own firm after seeing the low supply that there was for women with sizes above 14. “If 67% of women in the US they are one size larger than 14, why is the offer for them so depressing?”they write. "We wanted a person in size 26 to go shopping like a person in size 6, using only their own style as a filter."