Two of the British fashion heavyweights, Kate Moss and Cara Delevingne, have posed for the first time together in the advertising campaign for My Burberry, the new fragrance of the English firm inspired by its mythical raincoat and the affectionate name with which people usually refer to this garment.
Portrayed by renowned Peruvian photographer Mario Testino, the models wear a classic trench coat, a garment that we always associate with the British climate.
The perfume, designed by Christopher Bailey, creative director and CEO of the brand, in collaboration with perfumer Francis Kurkdjian, condenses the fragrance of a London garden after the storm and has notes of geranium, bergamot and patchouli among other scents.
Both the honey-colored fragrance and its bottle represent the essence of the raincoat. The cap, finished in buffalo horn, is reminiscent of its buttons, and we found a piece of this fabric patented by Thomas Burberry over a hundred years ago knotted on the neck of the bottle. The interior of the box is gold colored and embossed with iconic Burberry frames.
The iconic trench coat was patented by its creator in 1912 and today it is still the starting point for the Burberry collections, a timeless classic that is reinterpreted according to the trends of each season.