2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
Lemonade sales have been on the rise… and we're not talking about Beyoncé 's Lemonade.
The lemonade industry has seen a growth in sales following the release of Beyoncé's latest album.
The album now proves to be more than just music.
Lemonade sales doubled at Natalie's Orchid Island Juice after the album release. “Obviously when the album came out, it was very popular,” Natalie Sexton, marketing director and namesake of family-owned Natalie's Orchid Island Juice, told Business Insider. “We looked at our sales just for fun. We were like, there is no way that this affected us, but why not?”
Another juice company, Uncle Matt's Juice saw an increase of 20% in lemonade sales after the singer's release.
Some fans have even posed photos of themselves drinking lemonade, including Beyonce's mother, Tina Lawson.
There is no guarantee if Beyoncé is the reason behind the increase in Lemonade sales since summer is approaching but the sales of this traditional drink have been down 24% in the last decade so it is a high possibility.
Conclusion: when life gives you Beyoncé, make more lemonade.
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