2024 Author: Steven Freeman | [email protected]. Last modified: 2023-12-17 08:15
Fashion has always been a tool to express personality and to make itself felt and for several years now it has also become the best way to support social causes and make noise to raise awareness. In fact, many brands have decided to make collections to empower women. Now with the great controversy in which states such as Alabama, Kentucky and Georgia have been involved, for restricting the right to abortion, many celebrities have expressed their discontent and now Gucci has also decided to join it and in a very particular way.
The brand presented its new Cruise 2020 collection and took the opportunity to include some pieces that demonstrate the dissatisfaction of the creative director and the company regarding the position of these states against the right that women have over their bodies.
The brand amazed those present when it sent to the catwalk a long-sleeved white dress with gold details and a red embroidered uterus on the front.
Of course, that was not the only striking piece in the collection and that made reference to this situation, the collection also included a fabulous purple jacket that had a sign on the back that said, My Body, My Choice (My body, my decision). "This piece represents the continuous vision of freedom, equality and freedom of expression of our creative director," wrote the brand along with a photo of the piece that he published on his social networks.
And it is that the brand has always had a very defined position in terms of equality. In 2013 Gucci founded Chime for Change, a global organization that fights for gender equality. Since then, the brand has committed to work on projects that support women's reproduction rights and the freedom to make their own decisions.
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