2017 is the year of Zoë Kravitz. After hypnotizing the world with her role as Bonnie Carlson in Big Little Lies (HBO), she became the image of the legendary jewelery firm Tiffany and melted the networks announcing to the four winds her love for her boyfriend, also actor Karl Glusman, the daughter of Lenny Kravitz and Lisa Bonet has just added a rung in her career to the top. And what a step!
Today, continuing with his strategy of rejuvenating the brand and conqusitar the millennial public, Yves Saint Laurent announced that Kravitz will be the new international ambassador for her makeup line. The actress and singer had already lent her image to the US branch of the company last year as the muse of her “Before the light” campaign, in which in addition to makeup, new music talents from around the world were highlighted.
“YSL has always been one of my favorite brands. Her ability to combine the most chic style with true cunning has always been for me one of the best ways to express oneself through fashion and beauty. Nothing is forced, nothing is false, but everything is bold, strong and fearless. I am very excited to work with this legendary and timeless company”, says the protagonist of the collaboration.
The first role of the actress for the French maison will be the Tatouage Couture campaign that will premiere in August and will mean the launch of the new, super-pigmented and ultra-matte liquid lipstick in her makeup line. It will be available on August 5 and can already be ordered on its website.